Adrianne Pasquarelli By re-ran some of the old spots in select Midwestern markets, Sporting goods come alive in Dick's holiday ad promoting its e-commerce capabilities, Christmas is 'different this year' in Asda's upbeat spot, Miller High Life: Miller High Life: I Am Rich, Miller High Life: Miller High Life : Life Goes Big for the Little Guys, Miller High Life: Miller High Life : Girl on the Moon, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. 8 hours 3 min ago, By Miller High Life has reunited with director and documentarian Errol Morris to revive its plainspoken “High Life Man” ads. In one spot, we see a man conquer a beer stack made from empty cans, in another we see a man cut his own hair, and in the third two men perfect the art of throwing empty nut cases into a bin as the narrator quotes from the 1990s arcade game NBA Jam. They came up with the idea to reunite Errol with High Life to celebrate the small moments and everyday wins at home during lockdown.”.
Adrianne Pasquarelli Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. The masculine campaign—which pondered topics like the fact that "beef" and "beer" have only one letter different—served as counterprogramming to the metrosexual ad approaches taking hold at the time, while reconnecting the brand to its blue-collar roots. “In light of coronavirus and lockdown, few people would say they are living the ‘High Life’ at the moment,” the Molson Coors-owned brand said in a statement. Of course the two ad campaigns that he may be best known for are the Apple “Switch” campaign and the 2004 MoveOn.org political ads—a fascinating New Yorker article covers these ads and the history of presidential tv advertising–where ordinary citizens talked about switching from Bush to John Kerry. The three spots feature brainless activities to pass time amid the boredom that comes from confinement—including building a beer pyramid, tossing peanut shells into a wastebasket and a self-administered haircut. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, ‘These Are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals, WhatsApp Begins Rolling Out Storage Management Tools, Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram, No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line, Snapchat Lets Creators Publicly Display Their Follower Counts, Using Transaction Data for Real-Time Research, Why Agencies Need Insight Into Their Operations, How Parenting Brands Can Gain Loyalty During Challenging Times, How Brands Are Driving Direct-to-Consumer Sales.
Examples below show a couple Apple Switch-ers of note…, “Mark Frauenfelder” Apple commercial by Errol Morris, “DJ Qbert” Apple commercial by Errol Morris. Host your WordPress site with Managed WordPress at Laughing Squid Hosting. Who won a 2004 Best Documentary Oscar for The Fog of War and whose most recent film is Standard Operating Procedure (2008)? “FlamZ” Miller High Life commercial by Errol Morris, “King Kong” Miller High Life commercial by Errol Morris, “Hackers” Cisco commercial by Errol Morris. Miller High Life Commercials [Errol Morris] (Thanks to Sam!) What is lesser known about this ground-breaking documentary director is that he is a prolific creator of ads for everything from Adidas to Volkswagon. “With a seemingly endless sea of brands speaking to a sense of community and social responsibility, Miller and new AOR adam&eveNYC saw an opportunity to do something a little less worthy.
The ads come from adam&eveDDB New York, which recently picked up the High Life account. “Grandma” Miller High Life commercial by Errol Morris, “Fish Flavor” Miller High Life commercial by Errol Morris, “Casanova” Miller High Life commercial by Errol Morris, And finally a 50’s High Life commercial, just for contrast…, Follow Laughing Squid: Facebook | Twitter | Google News, Follow Laughing Squid on Facebook and Twitter. It was credited with sparking an uptick in sales that quickly receded when the brewer scrapped the effort in 2005 for more upscale ads that featured the brand's "Girl in the Moon" icon. Adrianne Pasquarelli Morris shot more than 100 High Life ads from 1998 to 2005. The brand in its statement about the new work said that “with Morris’ love of lingering shots and odd framing, these iconic ads continue to occupy a legendary place in beer advertising history.”. - 1 day 22 hours ago, By The campaign, originally from Wieden+Kennedy, won acclaim in the late 1990s and early 2000s for its use of an everyman character to extol the virtues of simple pleasures like adding a slab of butter to a hamburger or fixing an uneven table with a beer coaster. Morris shot the ads from his home in Cambridge, Massachusetts, using his own filming equipment while collaborating with the agency and brand via Zoom. Unfortunately ads on Morris’ site are not set up as embedable, so there are some ads I can’t find elsewhere, and you’ll just have to click through to see the creepy Cisco VPN commercial with an anonymous taxidermy collector, or Below, a look at a few of the original ads. Famed director Errol Morris returns to help the campaign he helped make famous in the 1990s and early 2000s. - 1 day 22 hours ago, By the cartwheeling rooftop wedding party drunk on Southern Comfort (or the weird Soco ad in a Bomb Shelter (or the senior citizen dance party (or the strip poker one))) (“Southern Comfort: between friends” is the tagline but why not just say “booze breaks the ice”? The new wave of three spots, shot by Morris at his own home during the Covid-19 quarantine, will run on TV, social and streaming services throughout the summer. fixing an uneven table with a beer coaster. Are you a print subscriber? this is The High Life. The new ads are adopted for the stay-at-home era. Visit our parent organization, Consumer Reports , for the latest on …
There are well over 200 ads up on the site including about 50 for Citibank and no less than 80 for Miller High Life. Contact the Creativity Editors. Miller High Life has revived its classic campaign from the 90s and early 00s. Here are a few more great Miller High Life (the Champagne of Beers) ads that I couldn’t resist sharing…. The top 5 most creative brand ideas you need to know about right now, Watch: The top 5 creative brand ideas you need to know about right now, Here’s a look at how TV advertising held up last quarter, 7 key strategies for improving your email list, Cannabis is the big election winner, and the pandemic axes Black Friday: Friday Wake-Up Call, So long, Black Friday ... don’t let the doorbusters hit you on the way out, What Facebook needs in its next CMO—and it's not a savior who will change everything, How to plan ads for an uncertain Super Bowl: just assume it’s happening, Influencer marketing bounces back strong as pandemic lingers, MeUndies wishes its new ‘Harry Potter’ line would magically disappear, Ballot bubbles silence Trump in humorous ads from Biden campaign, Gap removes ‘unity’ hoodie tweet after backlash, Etsy's new ads will have you crying over your handmade holiday presents. Sports Are Back, But Why Isn’t It Game On for Advertisers? The ad series, which was originally created by Wieden + Kennedy and ran between 1998 and 2005, has been revived by the New York office of London-based agency adam&eveDDB. The agency won part of the Miller account in 2017 as part of a MillerCoors agency reshuffle and has now given the classic concept a modern, relevant revamp but kept the original ad series director Errol Morris (who told Adweek in a 2017 interview that he made “well over 100 commercials” for the campaign).
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